Our mission

Our mission is to showcase the beauty and possibilities of sustainably created diamonds.

VRAI created diamonds mean: No mining. No carbon emissions. Just Diamond.

Being true to the future matters ever more in the world we live in today; and it matters particularly to those choosing to create a future together.

Our jewelry inspires optimism, elegance, and the power of continually moving forward.

We envision a world with no compromise, no "blah blah blah" (like the governmental Kimberley process); and we dare to question those not true to the future.

The jewelry we offer is available in thousands of unique variants and made to order to your personal choice. We only use solid gold, never gold plating or vermeil. Our gold is sourced from recycling.

We are proud to support global causes and social organizations that move us all forward. Read more about the initiatives we have supported.


Founded in Los Angeles in 2014 to create a modern, digital-first jewelry business, VRAI is today growing around the world as a business unit of Diamond Foundry Inc.

We cut and polish diamond sustainably grown in America by Diamond Foundry; and offer them set in timeless fine jewelry developed in-house or as part of collaborations.

We operate a rapidly growing number of showrooms in the United States and China, and have operations in the US, UK, EU, Dubai, and Canada.

As seen in

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